Day: September 22, 2025

Trends are a great way to get your content in front of more viewers. They act like magnets attracting a wider audience, so making sure you’re on top of them can boost your views and engagement. However, you should only incorporate trends that align with your channel voice and fit with your evergreen content, or else risk losing trust and credibility with your audiences.

Thankfully, there are plenty of resources to help you keep up with and capitalize on popular YouTube trends. One of the most important is your platform’s Creative Center. It displays the top trending hashtags, videos, and accounts so you can easily create relevant content.

Another useful resource is the Google Trends tool. You can search for a topic and select your country of interest to see current trending topics. You can also set up an Alert so you’ll be notified when there are significant changes in popularity.

Buzzsumo is a popular tool among SEO and content marketing professionals that offers a Trends feed. The trends are based on social media content analyzed by the tool, and are organized into categories such as News, Marketing, Tech, Science, and Business. The feed is updated regularly, but it may take some time to scan the list of topics and find one that’s relevant to your brand.

Reddit is another goldmine for finding trending content. Searching for a topic on the site will bring up a number of results, many of which are curated by Reddit users. If you find a trend that you want to monitor, use the “Track Topic” feature to save it as a Project. You can then access a full report and track the growth of your favorite trends over time.

Hundreds of millions of people live with the risk and impact of humanitarian crises—from armed conflict, natural disasters and major disease outbreaks. The United States is a key global donor of life-saving relief. Yet the recent executive order that paused U.S. foreign aid and moved USAID under the Department of State has placed those services at risk.

This will have short- and long-term consequences for crisis-affected communities. But it could also be a window to reimagine aid as a more inclusive and locally grounded endeavor, less dominated by legacy structures and more accountable to affected populations.

Humanitarian news combines reporting from the heart of conflict and disasters with advocacy journalism that pushes for changes in response. The field has a long history of raising awareness, funds and advocacy around critical issues in the world. However, a large research literature shows that the quantity of coverage is not strongly correlated with the severity or number of people affected by a crisis. Instead, the quantity of coverage is driven by a crisis’s geopolitical significance and its cultural proximity to an audience. This can prevent an empathetic encounter between the public and those affected by distant suffering.

As the humanitarian field grapples with the pause and termination of funding, local women-led and women’s rights organizations will be among the hardest hit. They are critical to reaching marginalized populations and delivering life-saving assistance. But they are often underfunded and dependent on government donors that have withdrawn support. When they are shut down or forced to scale back, the entire humanitarian system loses an essential and invaluable resource.