Global economic trends in 2023 show interesting and complex dynamics. This year, a number of key factors influence the direction of world economic growth. First, post-COVID-19 pandemic recovery is entering a new phase. Many countries have adopted policies that focus more on long-term economic stability, amidst ongoing inflationary pressures. Economic recovery is expected to be evenly distributed, although logistical challenges still exist. Inflation is a central issue in the global economy in 2023. Countries such as the US and several European countries are experiencing soaring prices of goods and services, forcing central banks to consider adjusting interest rates. Tighter monetary policy is considered an important step to stabilize the economy and prevent the impact of further inflation. An increase in interest rates can reduce borrowing and investment, which in turn can slow economic growth. Digital transformation is also one of the main trends. Investment in information and communications technology is increasing rapidly. Companies are trying to adapt to changing consumer habits who prefer to shop online. The Internet of Things (IoT), artificial intelligence (AI), and big data are becoming increasingly important in improving operational efficiency. This digital power also brings cybersecurity risks that entrepreneurs need to be aware of. Energy security is also a focus amidst the transition to renewable energy. The energy crisis triggered by geopolitical conflicts and climate change has made countries try to diversify energy sources. Investments in renewable energy create new opportunities and reduce dependence on fossil fuels. In addition, environmentally friendly policies are starting to gain greater support, as awareness of climate change increases. Geopolitics continues to influence the global economy. Tensions between major powers, such as the US and China, play a significant role in international trade. Termination of supply chains and protectionist policies can disrupt global market stability and affect production costs. The development of the Southeast Asia region as an alternative production center is increasingly visible, especially for industries that want to mitigate geopolitical risks. Demographics also influence economic trends. Aging populations in developed countries and rapid growth in developing countries create both challenges and opportunities. Countries with young populations have the potential to be attractive markets for investment. The increasing middle class in developing countries represents a huge potential for demand for goods and services. Finally, the uncertainty of the future remains a central theme. Climate change, geopolitical tensions and potential financial crises are factors that are difficult to predict. Investors and entrepreneurs need to be flexible and ready to face challenges that may arise. Adaptation skills are very important in facing this uncertainty, considering that the global economy is increasingly integrated and interconnected.