Trends are a great way to get your content in front of more viewers. They act like magnets attracting a wider audience, so making sure you’re on top of them can boost your views and engagement. However, you should only incorporate trends that align with your channel voice and fit with your evergreen content, or else risk losing trust and credibility with your audiences.
Thankfully, there are plenty of resources to help you keep up with and capitalize on popular YouTube trends. One of the most important is your platform’s Creative Center. It displays the top trending hashtags, videos, and accounts so you can easily create relevant content.
Another useful resource is the Google Trends tool. You can search for a topic and select your country of interest to see current trending topics. You can also set up an Alert so you’ll be notified when there are significant changes in popularity.
Buzzsumo is a popular tool among SEO and content marketing professionals that offers a Trends feed. The trends are based on social media content analyzed by the tool, and are organized into categories such as News, Marketing, Tech, Science, and Business. The feed is updated regularly, but it may take some time to scan the list of topics and find one that’s relevant to your brand.
Reddit is another goldmine for finding trending content. Searching for a topic on the site will bring up a number of results, many of which are curated by Reddit users. If you find a trend that you want to monitor, use the “Track Topic” feature to save it as a Project. You can then access a full report and track the growth of your favorite trends over time.