Media spotlight is the practice of highlighting a person or issue to gain public attention. Typically, the focus is on those with influence or celebrity status, such as politicians, experts, and anchors. The resulting attention can lead to professional advancement or institutional recognition.
It’s important to know that the media is constantly looking for the next story. This is especially true when there are significant events or time pegs, such as holidays or current affairs. In addition, most reporters are on deadline and have hundreds of pitches they receive each day. As a result, you must have an enticing lead that is relevant to their beat and provides a unique angle to the topic at hand.
If you’re interested in being featured in the media, it is important to understand how this process works so you can be prepared for when reporters come knocking. The attorneys at Orlando Law Group can help you put together a plan for when the media is in your community to ensure that you remain within your legal rights and that you can minimize any disruptions.
Employee spotlight videos are a common component of employer branding on social media. However, they’re not all created equal. As demonstrated in this TikTok video by Set+Stage Creative, an effective employee spotlight post is one that’s anchored in authentic messaging and crafted with a design aesthetic that aligns with channel best practices. It also incorporates multiple themes, including women leadership and recruitment, and showcases a career journey that resonates with the audience (go-getters moved by challenges). This is an example of an employer branding post done well.