Trending topics are subjects that experience a sudden surge of popularity on social media for a limited time. For ecommerce businesses, they’re an opportunity to join ongoing conversations and boost engagement with their audiences by creating timely content that stays relevant.
But navigating the tricky world of writing about trending topics requires a thoughtful approach to ensure your content is timely, relevant and engaging. In this article, we’ll explore the best practices for writing about trending topics to help you build a thriving audience.
A common way to use trending topics is to focus on news stories and current events. This gives your business credibility and inspires trust in your customers. It’s also a great way to drive traffic and grow your audience through search engines.
You can find a variety of trends using tools like BuzzSumo and Spark Toro, which highlight hot topics in digital marketing and SEO. Or, you can subscribe to news sites such as SmartBrief that curate trending news and information.
Other popular ways to engage with trending topics is by interviewing subject-matter experts and taking a unique angle on the topic. For example, if a competitor publishes a piece about the latest trends in natural health, you can create a video that interviews a health expert with a unique perspective.
Finally, you can also use a tool such as Exploding Topics to find the latest trends in your industry and target market. This user-friendly tool quickly identifies the most popular discussions in real time so you can jump in and participate before it’s too late.