Trending topics are a great way to attract audiences and drive traffic to your content. However, it’s important to keep in mind that trends come and go quickly on the internet. It’s also critical to use available marketing tools to evaluate and define which trending topics are most relevant to your ideal customers and business goals.
For example, if you find that the latest trends relate to your niche, take note of their longevity and relevance to your audience to ensure that your content stays relevant. You can then utilize social media management tools to monitor the peak moment of a trend and generate timely, engaging content around it that aligns with your audience’s interests and search engine requirements.
Similarly, YouTube’s trending page allows you to browse a curated list of popular videos that are currently trending across the US, which can provide a valuable springboard for video content ideas. This includes everything from entertaining and comedic takes on a topic, reviews, talking points, tutorials, duets, and challenges.
Awario, another social listening tool, offers a similar feature that orders top-performing trending posts and lets you filter by popularity, reach, and other metrics. Its social media monitoring tool also gives you the option to compare keywords or topics, which can be useful for B2B/B2C businesses looking to identify competitive keyword data in different regions or industries.
