What’s popular on social media changes by the day, and marketers should stay on top of these trends to create authentic content. Staying in touch with yearly social media news trends helps brands adjust their marketing strategy to reach audiences and meet goals.
This year, a growing number of consumers are drawn to brands that celebrate their identities and heritage. Whether it’s a flare pant and butterfly clips from the ‘90s or an all-denim outfit, these customers want to connect with brands that feel genuine.
As a result, some of the most popular social media trends in 2025 will revolve around authenticity and personal storytelling. Sprout’s Arboretum community of social media experts expects to see an increase in raw, first-person content that resonates with consumers and delivers real value. This trend will continue to outperform more curated content.
Another social media trend that will gain traction this year is zero-click content, which includes short-form videos, Twitter threads or LinkedIn posts that offer valuable insights or engaging material without the need for additional clicking. This type of content has the potential to grow engagement on your social channels and drive measurable business results.
In addition to user-generated content, the influencer economy will remain a key component of social media and marketing in 2025. The popularity of influencers who have large followings and recognizable personal brands will rise, but it’s also important to consider smaller creators with niche audiences. These individuals are more likely to have a strong connection with the audience and can help brands achieve their goals in a way that looks and feels organic.