Live news is a type of media that broadcasts real-time events and news without any delay. Whether covering breaking stories, sporting events or political elections, live news streams can be an effective way to engage readers with dynamic content and immersive experiences. From fostering real-time dialogue in Q&A blogs to serving as persistent resources in evergreen formats, live news streams can provide the immediacy and interactivity that resonates with modern readers.
During the 2023 New Zealand general election, NZME used a single live blog to share minute-by-minute national updates, enabling local newsrooms to cherry pick posts relevant to their audiences. The blog also included podcast placements that encouraged readers to subscribe for additional premium content.
Sports races and games are often time-bound, so the ability to update fans in real-time is key. Jyllands-Posten’s live blog used Ritzau to incorporate live data from a sports data provider into the site, allowing readers to view all the key information at a glance and jump between distinct sections like explanations, eyewitness testimonials and more. The use of a scoreboard also enables users to keep track of the game’s progress and creates a dynamic experience that keeps viewers engaged even after the race or game has finished.