News subscription is an agreement to receive periodic publications, such as a newspaper or magazine, for a specific period of time, usually a year. Subscriptions are one of several ways for organizations to earn recurring revenue.
People who pay for their news sources tend to value quality over cheapness. They rate their paid source highly for its ability to keep them informed on issues they care about, and they value exclusive content. They also think their source provides good or fair value for the price, and only about 1 in 10 say that the price is too much for what they get.
Of those who subscribe, many describe themselves as print-oriented, and a large proportion say they read both print and digital editions of their news sources. But even the most print-oriented readers exhibit substantial digital usage, sharing or following their source on social media, using its app and receiving text alerts.
Younger subscribers are more likely than older ones to say that they discovered their paid news source through social media. And a substantial number of the youngest age cohort who pays for news (those 18-34) began paying for their news sources because they became able to afford them-perhaps upon getting a new job or moving into a home. This suggests that smart publishers can take advantage of opportunities to find and cultivate paying audiences as they move through life stages. Apple News+ is a subscription service that gives you access to magazines, newspapers and more from around the world on iPhone, iPad and Mac. Experienced Apple News editors curate the day’s top stories from trusted sources, and advanced algorithms help you discover articles and news you’ll love. You can also listen to professionally narrated news stories in Apple News+ and weekday mornings with the podcast Apple News Today.