Month: August 2025

Science news covers the discoveries, inventions and innovations shaping our world. It’s the kind of news that’s worth sharing.

Our stories are grounded in sound science and are written to be understandable for a general audience. All stories undergo extensive fact checking and are reviewed by several content editors before being published. Many online stories have extra materials to support classroom use, including glossary terms — called Power Words — and teacher questions. Our educators can also access hundreds of NGSS-aligned lesson plans that connect our award-winning journalism to learning both inside and outside the classroom.

Getting a story ready for publication is an all-staff effort. Our science, news and visuals teams all work together to find the most compelling and accurate ways to explain scientific research and discoveries. In addition, our editorial staff decides what to publish, reviews headlines and chooses photos, videos and infographics that accompany the stories. When scientists or their institutions want to announce new research, they often send it to us under embargo, meaning we can’t publish the story until a predetermined date.

More than four-in-ten Americans report significant problems with how scientific research information is communicated. They overwhelmingly blame media outlets for these problems, and only modestly more than a third blame researchers themselves. Among the most active science news consumers, however, more than seven-in-ten say that general science news sources and most specialty science sources get the facts right about science news most of the time.

Top stories are news-related content that search engines like Google feature at the top of their results pages. The inclusion of a brand name within this section of the site can be an important factor in building both brand awareness and trust, especially as it is often featured alongside other authoritative sources.

Taking a complex story and turning it into a readable narrative can be difficult. Luckily, journalists have developed a number of techniques to make this happen. One such method is called a story format, a general structure that journalists can plug new information into. This allows them to write quickly and still maintain the integrity of their work.

When writing a news story, the most important facts should be placed at the front of the article. The concept is similar to an inverted pyramid. Flipping the pyramid upside down reveals that the most important information should be at the very top, and the information gets less crucial as the story continues. This ensures that even if someone is only reading the introduction of the story, they are receiving a lot of the key information.

In addition to the inverted pyramid method, writers should focus on catching readers’ attention by making use of compelling quotes and visuals. Creating a story that is mobile-friendly also helps keep readers engaged. This is particularly important as more people read news on their phones. Lastly, it’s important to avoid using technical descriptions or jargon that may be unfamiliar to casual readers.

Live news refers to streaming video of the latest breaking stories, with updates rolling in on a continuous basis. These live streams are often made available on broadcast television channels (for instance, NBC or CNN), online news sites or streaming services, and mobile apps such as Roku. Streams are often available as both standard television entertainment and dedicated news, with different content provided for each option.

The live blog format is perfect for tackling complex, or controversial, topics, as it provides immediacy and direct engagement with readers – a key driver of audience loyalty. A Q&A blog, for example, like TVNZ’s 1News, enables audiences to submit questions and receive real-time responses from experts, ensuring the coverage remains relevant. It also encourages audience participation and interaction, bolstering the sense of community around the subject matter.

With its dynamic real-time updates, a live blog can also be used for event coverage. Sky News’ Money blog exemplifies this approach, as it delivers continuous updates on financial topics from interest rates to consumer spending trends. This evergreen approach ensures the blog’s relevance and maintains consistent search optimization, attracting new readers over time.

Sports fans are always on the lookout for live updates from their favourite teams, and can be easily attracted to a live blog, where they can find detailed explanations of the events or see eyewitness testimonies. Similarly, a live blog can offer a comprehensive chronology of evolving events, like the Iceland volcano event that Sky’s live blog demonstrates – a great way to capture reader attention and interest over a long period of time.

News subscription is a reader revenue model where your audience makes recurring payments to access your content. Unlike advertising, this type of income is reliable and a core element for many mission-driven publications.

The biggest challenge for publishers is encouraging people to subscribe in a climate where accessing news for free has become the norm and where trust in journalists remains low. For that reason, many online newspapers and digital-born news outlets are increasingly focused on converting free users into subscribers.

While monetization options are plentiful, the best approach is likely to focus on creating compelling value for your audience. This might mean offering a special package that includes both print and digital access or creating a niche product to target a specific demographic. It is also important to ask your audience what they find most valuable and what they cannot get from other sources.

Even as the newspaper industry faces economic challenges, many publishers are embracing new models that focus on readers and build on the strengths of a legacy brand. In particular, a shift toward news specialization and expertise is an opportunity to create more compelling value for subscribers. In addition, a strategy that emphasizes couponing in digital formats is critical for reaching younger generations and maintaining a strong brand identity in a highly competitive media landscape. Ultimately, these changes may provide the news industry with its best hope for replacing the declining print business model and sustaining scalable journalism.

What’s popular on social media changes by the day, and marketers should stay on top of these trends to create authentic content. Staying in touch with yearly social media news trends helps brands adjust their marketing strategy to reach audiences and meet goals.

This year, a growing number of consumers are drawn to brands that celebrate their identities and heritage. Whether it’s a flare pant and butterfly clips from the ‘90s or an all-denim outfit, these customers want to connect with brands that feel genuine.

As a result, some of the most popular social media trends in 2025 will revolve around authenticity and personal storytelling. Sprout’s Arboretum community of social media experts expects to see an increase in raw, first-person content that resonates with consumers and delivers real value. This trend will continue to outperform more curated content.

Another social media trend that will gain traction this year is zero-click content, which includes short-form videos, Twitter threads or LinkedIn posts that offer valuable insights or engaging material without the need for additional clicking. This type of content has the potential to grow engagement on your social channels and drive measurable business results.

In addition to user-generated content, the influencer economy will remain a key component of social media and marketing in 2025. The popularity of influencers who have large followings and recognizable personal brands will rise, but it’s also important to consider smaller creators with niche audiences. These individuals are more likely to have a strong connection with the audience and can help brands achieve their goals in a way that looks and feels organic.

Weather updates help to keep people safe, whether planning outdoor activities, preparing for natural disasters or protecting life and property. They also play a key role in the economy, supporting business continuity, optimizing production schedules and ensuring employee safety. Private weather services can provide more granular information than public sources, helping businesses to take specific precautions or reroute operations, saving time and money while minimizing disruption.

In recent years, residents of high-income countries have grown accustomed to relatively accurate short-term weather forecasts. By some measures, today’s five-day forecasts are more than five times as accurate as they were just 40 years ago.

Forecasts are collected by a host of sensors on the ground and in the air. Doppler radar towers detect precipitation patterns and wind speeds, radiosondes float in the upper atmosphere to collect atmospheric data including temperature, barometric pressure, and winds, automated surface-observing systems gather real-time information about conditions on the ground, satellites scan the Earth’s surface, and supercomputers bring all this together to paint a vivid picture of what’s going to happen with the weather.

The availability of reliable, detailed and timely weather information is crucial for people and businesses around the world. Government agencies issue a variety of watches, warnings and advisories to protect lives, property and economic interests from natural hazards, such as floods and hurricanes. The National Oceanic and Atmospheric Administration (NOAA) in the US and Environment Canada in Canada are examples of such agencies. In addition to analyzing the physical aspects of a weather event, they consider the needs and expectations of specific end users to inform forecast decisions and messages.

Get the latest celebrity news and gossip. Find out about the latest weddings, babies, relationships and more. A sleek, savvy entertainment and lifestyle site that offers the latest news on celebrities, popular culture, fashion and music.

The big storylines in entertainment this weekend included some exciting relationship news for two high-profile celebs, a milestone birthday for one entertainer and more. Plus, there was a lot of major drama on the football field and some major news for TV and movies as well.

Doug Whaley isn’t buying the talk that the Buffalo Bills are going to trade Jared Goff. The former GM says the situation looks dire right now, but he reminds us that Myles Garrett and TJ Watt were in similar situations that seemed to be in jeopardy and then got resolved with massive deals. See the video.

The celebrity news category covers anything about famous people in pop culture. It often includes gossip, but also fun articles about celebs’ fashion, beauty and other lifestyle activities. Some celebrity news is purely factual. For example, if a video clip shows a celebrity with a frosty exchange with another star at an event, that’s a real-life drama that can get headlines. The same goes for major events, like awards ceremonies, political debates and concerts. Personal reactions, expressions and reviews of a movie or album are other celebrity news that can be authentic or fictitious.

Celebrity photos, especially those with no clothing (topless) or strategically covering certain areas of the body, are a big part of celebrity news. They can get writers in trouble, however. If a celebrity feels offended and writes the magazine to complain, that can ruin a writer’s reputation. A writer’s spin on a topic can also be a problem. For example, if a dermatologist selects a celebrity for having the best or worst skin, that’s an actual report but also a form of celebrity gossip.

The best sources for celebrity news are the ones that have a direct connection with a star. That can include a PR person or a friend of the star, but sometimes it’s someone else with only a semi-working relationship. For instance, the personal trainer or the guy who used to work on a star’s movie as an extra. That’s not a very reliable source, but it can be enough to create an exciting gossip article.

Sports news is a type of journalism that reports on the latest developments in the world of sports. It may be about the results of a game, the development of a particular athlete, or any other topic related to the sports industry. It often requires a certain amount of research and writing skills, as well as familiarity with the rules of the sport.

Sports journalists usually write for both avid and casual readers. The most effective way to reach both groups is to tailor an article to their specific interests and knowledge levels. This can be achieved by using a catchy lead that is able to grab the reader’s attention, such as a surprising fact or an exciting quote. It is also a good idea to use vivid descriptions and captivating images to draw the reader in.

While some sports writers choose to focus on a single sport, others are devoted to a particular topic or league. Some of these writers are known for investigative reporting, exposing scandals that would otherwise remain hidden from the public. Examples include Duncan Mackay and Steven Downes, who investigated doping and fixed races in international athletics, and Paul Kimmage, who wrote about the drug abuse and bribery that dominated professional cycling during the 1980s.

Sports writers also often take a strong stance on controversial issues related to their sport, such as gender equality, the cost of professional sports, or discrimination against minorities. This form of sports writing can be called exposition or argumentation, and it allows the writer to use their personal passions to create a story that is compelling to readers.

Breaking news is an important story that has not been previously reported on or published in a newspaper or online. This kind of news can be anything from a fire to an accident to a political scandal. The key to writing a breaking news article is to accurately relate the essential information in a way that grabs reader attention.

A good news story begins with a strong lede, also known as the “nut graph” – a brief paragraph that answers the essential questions of who, what, when, where and why. It also explains why the news is important to readers.

Once the lede has grabbed reader attention, the rest of the article can expand on the key points using quotes, descriptive scenes and background information. It is important to always include the source of any information in a story – whether it’s from an interview, court documents, statistics or even paraphrasing another person’s words. It’s a critical part of professional journalism that builds trust with readers.

Different types of stories require different lead styles – hard news about a crime may need a straightforward, fact-focused opening, while a feature on a local festival might be more interesting with a more narrative and scene-setting approach. The best writers are able to adapt their style to the needs of their audience. Studying how established news outlets handle similar stories is an excellent way to learn the basics and develop your own reporting instincts.